Goodwill Rewards
Retail Customer Loyalty Program Rebrand
Goodwill Rewards is Goodwill's customer loyalty program. It is designed to give shoppers regular discounts based on how much they shop, as well as holiday and birthday discounts.
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During my time at Goodwill, the rewards program was substantially restructured, which opened the door for a rebrand. I was tasked with developing the new logo and accompanying brand elements.
Project Scope
Logo Design & Branding
Retail Pattern Development
Informational Pieces
In-store & Digital Rollout
Original Logo
Rebranded Logo
Process Logos
Tiered Rewards Program
When a customer joins Goodwill Rewards, they enter the Rewards Member tier and start receiving discounts. Once a Rewards Member spends over $125 dollars at Goodwill stores, they become a Rewards VIP. Rewards VIPs receive better base discounts, and larger & more frequent promotional discounts.
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The Goodwill retail team wanted a Goodwill Rewards VIP logo that would visually represent the VIP tier. Shoppers in the VIP tier receive emails and promotions featuring the VIP logo.
Social
In-Store
